In this episode, Trine Center for Sports Studies Director, Brandon Podgorski, talks with the Coordinator of Game Activations and Marketing for the Indy Eleven, Rachel Lopez. Rachel has recently transitioned from ticket sales into marketing and sponsorship activation for Indianapolis’ professional soccer team, the Indy Eleven. In this episode, she explains why she is a “memory maker” for fans and discusses the value in learning the revenue development side of sports business.